Challenge

Based in the heart of Suffolk, the owners of Read Hall, a C15 hall house, were embarking upon setting up a 5-Star holiday cottage and offering guided tours of the hall and gardens. The challenge was to create a brand, reflective of Read Hall, design a website (with online booking) and create a series of promotional materials including brochures and adverts.

Solution

An ‘RH’ monogram was developed in order to ‘quality mark’ all material. Type face, imagery and colour palettes were selected to support the heritage aspect along with a clear informative editorial style. Application is driven by imagery designed to entice and appeal to people who value high-quality recreational activities: 5-Star self catering or private house tours followed by tea and home made cakes! Now into their fourth season, Read Hall Cottage is an award winning cottage enjoying annual occupancy rates of over 95%.

www.readhall.com